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How do we shift employees
from good to great?

Identify the anatomy of a great employee based on
AI driven analysis of traits and behaviours

Our company has worked with

  • Scentre Group
  • Australian Government
  • Telstra
  • Garvan
  • Sunnyfield
  • Next Capital
  • Alloggio
  • Luxury Escapes
  • Cashrewards
  • Tasmanian Government
  • Couriers Please
  • Fetch
  • Copyright Agency
  • Koba
  • Itic Systems
Sales targets

Struggling to meet sales targets?

Employee advocates

Do your employees have the right advocates?

Employee turnover

Worried about high employee turnover?


Helps leaders find what great looks like on the measures that matter most

Gender Female
Team Sales
In-office 83%
Tenure 3.5 years
Turnover risk 72%
Employee lifetime value $2.3m
Meetings 34%
Written comms 23%
Innovation 64%
Hierarchical 2%
Culturate - Diagram
  • Checklist Gender: FemaleGender: Female
  • Checklist Team: SalesTeam: Sales
  • Checklist In-office: 83%In-office: 83%
  • Checklist Tenure: 3.5 yearsTenure: 3.5 years
  • Checklist Turnover risk: 72%Turnover risk: 72%
  • Checklist Employee lifetime value: $2.3mEmployee lifetime value: $2.3m
  • Checklist Meetings: 34%Meetings: 34%
  • Checklist Written comms: 23%Written comms: 23%
  • Checklist Innovation: 64%Innovation: 64%
  • Checklist Hierarchical: 2%Hierarchical: 2%

Data analysis on aggregated employee data.
No sensitive data

Organisation benefits

Shifting an organisation to foster behaviours characteristic of great employees can lead to benefits of $1.9M

  • Checklist 1 Turnover cost improvement of 5%
  • Checklist 1Productivity improvement of 2.5%
  • Checklist 1Savings from buy vs. build
  • Checklist 1Total benefit

Featured in

  • Mi3
  • AFR Fast 100 Starters
  • South by Southwest

"We have been piloting their new product Culturate. Using our current systems, they have managed to streamline key data points which has validated what we sensed to be true, has provided additional insights by department and different employee groups"

- Julia Davis (Chief of Staff)

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Our Mission

Empower organisations and employees to be great at what they do through scalable AI solutions

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    Improve productivity across sales, revenue, efficiency and effectiveness

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    Improve employee experience, engagement and well-being

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    Mitigate employee risk across turnover, absenteeism and safety

Culturate use case

Use Culturate to identify drivers of culture misalignment, which can be causing increased turnover costs

  • Challenge


    • ChecklistCompany with 1,000+ employees had employee turnover increase from 15% to 25% over the last 12 months
    • ChecklistCould not quantify the drivers or the cost impact
    • ChecklistCould not justify investment and effort required to spend on remediation
  • Solution


    • ChecklistCulturate ingests data from data sources including HR, finance, communication, and productivity systems
    • ChecklistCulturate automatically analyses this data and delivers a Culturating score and the drivers of change in score over time
  • Recommendation


    • ChecklistBiggest drivers were misalignment between the product and sales team, increase in time taken to promotion, and increased time spent in meetings
    • ChecklistBy addressing these issues, management was able to increase the Culturating score and ultimately reduce turnover
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  • FlareHRFlareHR
  • Access MicropayAccess Micropay
  • OracleOracle
  • AtlassianAtlassian
  • GithubGithub
  • XeroXero

Connect all your disparate data sources either via API
or flatfiles

  • Checklist Human resource systems (HRIS, ATS, Payroll)Human resource systems (HRIS, ATS, Payroll)
  • Checklist Business communication tools (Calendar, Email)Business communication tools (Calendar, Email)
  • Checklist Productivity tools (CRM, Ticketing)Productivity tools (CRM, Ticketing)
  • Checklist Financial systemsFinancial systems
ISO27001 Badge
By Design

World-class data ethics and governance

  • Checklist Privacy by designPrivacy by design
  • Checklist Security by designSecurity by design
  • Checklist Positive impact by designPositive impact by design

Partner with:


Proudly funded by:

NSW Government

Part of:

AFR Fast 100 Starters

Frequently Asked Questions

  • HR & people analytics is the use of data and statistical analysis to inform and make decisions about people in the employee. This is often across the employee lifecycle including recruitment, performance management, employee engagement and retention.

    By collecting and analysing data on employee behaviour and outcomes, organisations can gain insights into what works well and where improvements can be made. This can also help organisations improve the employee experience and ultimately drive better business performance.